Why a TISE archive should distinguish the 2014 name from earlier shows
The organizer's 2022 brand guide dates the establishment of The International Surface Event branding to 2014. It separately identifies the older StonExpo and SURFACES events.
The organizer's 2022 brand guide dates the establishment of The International Surface Event branding to 2014. It separately identifies the older StonExpo and SURFACES events.
The organizer's 2022 brand guide dates the establishment of The International Surface Event branding to 2014. It separately identifies the older StonExpo and SURFACES events. TISE brand history, page 4.
Keep the event name attached to its edition
When organizing older coverage, use the name supported by the source for that period. A current umbrella brand can help readers navigate the archive, but it should not replace the historical event name in an account of an earlier exhibition.
For each product appearance, record the edition, exhibitor, source, and what was actually announced or shown. Presence in an exhibitor directory does not establish that every product from that company was on display. An announced demonstration also should not automatically be described as an event that occurred.
Separate previews and reports
A preview describes a planned program. A retrospective report needs evidence about the completed event. Preserve that distinction when building a searchable event library, especially where dates or plans changed.
This entry explains how the archive handles the 2014 naming milestone. It does not claim attendance, invent booth conversations, or assign the TISE name to earlier years. The organizer's historical guide provides the naming evidence; individual event and product stories require their own edition-specific sources.
New retrospective using attributed historical sources and original editorial analysis. Not a contemporary review, interview, or firsthand equipment test.
Editorial approach & corrections →

